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Published on September 12th, 2013 | by Alexis Argent

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Xirrus Wi-Fi provides fans with a home entertainment experience on the PGA European Tour

Xirrus has partnered with the PGA European Tour to provide high-performance Wi-Fi to spectators at its golfing events.

The first rollout phase comprised deployment of Xirrus Wireless Arrays at the Wentworth Club headquarters for the BMW PGA Championship in May. This covered the 2,000 seat grandstand as well as the PGA Village and hospitality sections of the course, providing fans with access to a raft of services such as on-demand video and digital content to improve their event day experience. 

Xirrus Wireless Arrays are designed to fit a range of needs. Examples of products include the XR-1220, the XR-2420 and the XR-7220

Xirrus XR-1220 Wireless Array

Wireless is playing a fundamental role in helping us entice fans away from watching golf on their TV screens at home, to get out and enjoy the live event itself” said Graham Gifford, ICT Director at PGA European Tour. “The delivery of high-performance Wi-Fi from Xirrus allows us to provide spectators with a home entertainment type experience on the golf course, enabling them to enjoy video and interactive content, visit online communities and share their experiences with friends on social media.”

Gifford adds: “Our service includes live streaming of tournament highlights to user’s devices and we even have a player tracker app so visitors can navigate the course and follow their favourite players throughout the day. We can also capture users’ preferences, redirect them to chosen content and tailor other promotional services to provide them with a more personal view of the tournament.”

Xirrus worked closely with channel partner, AJP Solutions, a specialist network analysis solutions supplier on the deployment. The strong working relationship between AJP, Xirrus and the European Tour was instrumental in delivering a successful launch at the BMW Wentworth Championship.

The European Tour used the Xirrus Management System (XMS) to provide full monitoring and management of the network, which provided a wealth of rich user data, such as identifying which areas experienced higher user density and tracking typical visitor movements. This will enable the organisers to learn from this user behaviour and structure the next event accordingly.

The use of Wi-Fi on the PGA European Tour is a clear demonstration of the flexibility of Xirrus’ wireless offering and the speed at which we can get these powerful networks up and running for our customers in demanding environments.” said Sean Larner, VP International at Xirrus. “We’re seeing more sporting venues tap into Wi-Fi as a way to provide fans with tailored digital content and value-add services, while also providing the venue itself with new revenue streams for them and their partners.”

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